000			01800cam a22003014a 4500
005			20250914154303.0
008			060920s2005 caua f b 001 0 eng d
020			_a0072257024 (pbk.) _cRM70.56
039		9	_a200703220956 _bjamil _c200703131124 _didah _c200609201616 _drahah _y09-20-2006 _zrahah
090			_aHF5415.1265.G66
090			_aHF5415.1265 _b.G66
100	1		_aGoodman, Andrew E.
245	1	0	_aWinning results with Google AdWords / _cAndrew E. Goodman
260			_aEmeryville, Calif. : _bMcGraw-Hill/Osborne, _c2005
300			_axx, 352 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index
505	0		_aPt. The paid search opportunity. How big is this market? The rapid rise of paid search -- A $4 billion afterthought: how Google entered the advertising market -- Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords -- AdWords basics -- Setting up ad groups -- Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Big-picture planning and making the case to the boss -- Expanding your ad distribution: opportunities and pitfalls -- Pt. 4. The next level: winning the AdWords game. Tracking users after they click -- Increasing conversion rates -- Online targeting past and present (and maybe the future)
630	0	0	_aGoogle AdWords
650		0	_aInternet marketing
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0634/2006295995-d.html
907			_a.b1380523x _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.1265.G66
914			_avtls003335376
990			_ajj
991			_aJabatan Komputeran Industri
998			_at _b2006-07-09 _cm _da _feng _gcau _y0 _z.b1380523x
999			_c378476 _d378476