| 000 | 01294nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250914145618.0 | ||
| 008 | 060816m19992005ilu bf 001 0 eng | ||
| 020 |
_a1587992051 (vol. 4) _cRM364.83 |
||
| 039 | 9 |
_a200610041125 _bbedah _c200609261640 _dmazarita _y08-16-2006 _zmazarita |
|
| 090 | _aHF5415.3.B785 | ||
| 090 |
_aHF5415.3 _b.B785 |
||
| 100 | 1 |
_aBruner, Gordon C., _d1954- |
|
| 245 | 1 | 0 |
_aMarketing scales handbook / _cGordon C. Bruner II, Paul J. Hensel |
| 260 |
_aChicago, Ill., USA : _bAmerican Marketing Association, _c1992-2005 |
||
| 300 |
_av. ; _c25 cm. |
||
| 500 | _aVol. 4 has subtitle : A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James | ||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing research _xStatistical methods _vHandbooks, manuals, etc. |
|
| 650 | 0 |
_aScaling (Social sciences) _vHandbooks, manuals, etc. |
|
| 700 | 1 | _aHensel, Paul J. | |
| 700 | 1 | _aJames, Karen E. | |
| 907 |
_a.b13788541 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.3.B785 |
||
| 914 | _avtls003333575 | ||
| 990 | _aza | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2006-03-08 _cm _da _feng _gilu _y0 _z.b13788541 |
||
| 999 |
_c376909 _d376909 |
||