000			01577cam a2200337 a 4500
005			20250930122048.0
008			060809s2005 paua b 000 0 eng
020			_a0974876534 (alk. paper) _cRM110.22
039		9	_a200608241259 _bjamil _c200608241253 _djamil _y08-09-2006 _zidah
090			_aHF5415.K354
090			_aHF5415 _b.K354
100	1		_aKalb, Ira S.
245	1	4	_aThe DNA of marketing / _cby Ira S. Kalb
260			_aEagleville, Pa. : _bDNA Press, _c2005
300			_a399 p. : _bill. _c25 cm.
504			_aIncludes bibliographical references (p. 385-386).
505	0		_aThe marketing cycle -- The marketing mix -- DNA of corporate image -- DNA of positioning -- DNA of product -- DNA of price -- DNA of distribution -- DNA of promotion -- DNA of direct marketing -- DNA of personal selling -- DNA of marketing information system -- DNA of international marketing -- DNA of customer service
650		0	_aMarketing _960389
650		0	_aHigh technology _xMarketing
650		0	_aBiotechnology industries _xMarketing
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip054/2004028454.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/ipg051/2004028454.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0659/2004028454-d.html
907			_a.b1378237x _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.K354
914			_avtls003332921
990			_ajj
991			_aProgram Biologi
998			_at _b2006-09-08 _cm _da _feng _gpau _y0 _z.b1378237x
999			_c376368 _d376368