| 000 | 00975nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250914143447.0 | ||
| 008 | 060515s2005 enk b 001 0 eng | ||
| 020 |
_a0749444037 _cRM45.26 |
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| 039 | 9 |
_a200606221744 _bbedah _c200606221529 _dmidah _c200605151438 _didah _y05-15-2006 _zidah |
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| 090 | _aP96.E25T866 | ||
| 090 |
_aP96.E25 _bT866 |
||
| 100 | 1 |
_aTungate, Mark, _d1967- |
|
| 245 | 1 | 0 |
_aMedia monoliths : how great media brands thrive and survive / _cMark Tungate |
| 260 |
_aLondon : _bKogan Page, _c2005 |
||
| 300 |
_aviii, 261 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMass media _xEconomic aspects |
|
| 650 | 0 | _aBrand name products | |
| 907 |
_a.b13728155 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kP96.E25T866 |
||
| 914 | _avtls003327065 | ||
| 990 | _aza | ||
| 991 | _aProgram Pengurusan Komunikasi Media dan Maklumat | ||
| 998 |
_at _b2006-02-05 _cm _da _feng _genk _y0 _z.b13728155 |
||
| 999 |
_c371260 _d371260 |
||