000			01455cam a2200349 a 4500
005			20250914143251.0
008			040730s2002 ne a b 001 0 eng d
020			_a0750653353
020			_a0750663596 _cRM112.91
039		9	_a200604060923 _bhamzah _c200603221204 _dmazarita _c200603221153 _dmazarita _y03-22-2006 _zmazarita
090			_aHF5415.1265.S615 2005
090			_aHF5415.1265 _b.S615 2005
100	1		_aSmith, P. R. _q(Paul Russell), _d1957-
245	1	0	_aeMarketing excellence : _bthe heart of ebusiness / _cPR Smith and Dave Chaffey
250			_a2nd. ed.
260			_aBurlington, MA : _bElsevier Butterworth-Heinemann, _c2005
300			_axiii, 340 p. : _bill. ; _c25 cm.
500			_aPublished in association with: the Chartered Institute of Marketing
500			_a'First published 2002'
504			_aIncludes bibliographical references and index
650		0	_aInternet marketing
700	1		_aChaffey, Dave, _d1963-
710	2		_aChartered Institute of Marketing
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/els051/2004301618.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/els051/2004301618.html
907			_a.b13702312 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.1265.S615 2005
914			_avtls003324356
991			_aProgram Pengurusan / Pemasaran / Perniagaan Antarabangsa
998			_at _b2006-09-03 _cm _da _feng _gne _y0 _z.b13702312
999			_c368797 _d368797