| 000 | 01354cam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20250930121326.0 | ||
| 008 | 010821s2002 xxu b 001 0 eng | ||
| 020 | _a0761922008 | ||
| 020 |
_a0761925392 (pbk.) _cRM173.27 |
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| 039 | 9 |
_a200604260936 _bhamzah _c200604251601 _dhamzah _c200604071200 _dmazarita _c200604071157 _dmazarita _y12-21-2005 _zzarina |
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| 090 | _aBF637.P4O54 2002 | ||
| 090 |
_aBF637.P4 _bO54 2002 |
||
| 100 | 1 |
_aO'Keefe, Daniel J., _d1950- _942670 |
|
| 245 | 1 | 0 |
_aPersuasion : _btheory & research / _cDaniel J. O'Keefe |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, CA : _bSAGE Publications, _c2002 |
||
| 300 |
_axvi, 365 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. p265-338) and index | ||
| 505 | 0 | _aPersuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors | |
| 650 | 0 | _aPersuasion (Psychology) | |
| 907 |
_a.b13648743 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kBF637.P4O54 2002 |
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| 914 | _avtls003318717 | ||
| 991 | _aProgram Kewangan/Penguruan Risiko & Insuran | ||
| 998 |
_at _b2005-08-12 _cm _da _feng _gxxu _y0 _z.b13648743 |
||
| 999 |
_c363602 _d363602 |
||