000			01741cam a22002894a 4500
005			20250914142414.0
008			040122s2004 xxua b 001 0 eng
020			_a0793186005 (6x9 hardcover) _cRM93.00
039		9	_a200604261232 _bhamzah _c200604071206 _dmazarita _c200512211145 _dzarina _y12-21-2005 _zzarina
043			_an-us---
090			_aLB2342.82.M67
090			_aLB2342.82 _b.M67
100	1		_aMorrison, David A. _q(David Ashley)
245	1	0	_aMarketing to the campus crowd : _beverything you need to know to capture the $200 billion college market / _cby David A. Morrison
260			_aChicago, Ill. : _bDearborn Trade Pub., _c2004
300			_axix, 249 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 233-239) and index
505	0		_aA few notes -- Going back to school -- Why college marketing? ('what's all the fuss?' -- College marketing : past, present & future, or, the rise and'semi-fall' of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through'big mother' -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned'insider' -- We want to hear from you!
650		0	_aUniversities and colleges _zUnited States _xMarketing
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0413/2004001493.html
907			_a.b1364872x _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kLB2342.82.M67
914			_avtls003318715
991			_aProgram Kewangan/Pengurusan Risiko & Insuran
998			_at _b2005-08-12 _cm _da _feng _gxxu _y0 _z.b1364872x
999			_c363600 _d363600