| 000 | 01776ngm a2200361 a 4500 | ||
|---|---|---|---|
| 005 | 20250914141804.0 | ||
| 007 | vd cvaizu | ||
| 008 | 051004s2001 at 023 g s00 v|eng | ||
| 020 | _cRM306.31 | ||
| 039 | 9 |
_a200608081439 _bnorliah _c200606061634 _dnorsiah _c200602151215 _djumain _c200602151103 _y10-04-2005 _zmazarita |
|
| 040 |
_aUKM _erda |
||
| 090 | _advd HF5469.23.A8.M37 | ||
| 090 |
_advd HF5469.23.A8 _bM37 |
||
| 245 |
_aMarketing for beginners _h[videorecording] : _ba case-study in retail / _cwriter/producer, Matthew Lovering |
||
| 260 |
_aBendigo, Vic. : _bVideo Education Australasia, _c2001. |
||
| 300 |
_a1 videodisc (DVD) (23 min.) : _bsd., col. ; _c12 cm. + _e1 video support notes |
||
| 336 |
_atwo-dimensional moving image _2rdacontent |
||
| 337 |
_avideo _2rdamedia |
||
| 338 |
_avideodisc _2rdacarrier |
||
| 511 | _aNarrator: Peter Kent | ||
| 520 | _aSmall businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case-study compares retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies. | ||
| 650 | 0 |
_aMarketing _zAustralia _vCase studies. |
|
| 650 | 0 |
_aRetail trade _zAustralia _vCase studies. |
|
| 700 | 1 | _aLovering, Matthew | |
| 710 | 2 |
_aVideo Education Australasia, _eproduction |
|
| 907 |
_a.b13621981 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c5 _n0 _kdvd HF5469.23.A8.M37 |
||
| 914 | _avtls003315853 | ||
| 990 | _ans | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2005-04-10 _cm _dg _feng _gat _y0 _z.b13621981 |
||
| 999 |
_c361079 _d361079 |
||