000			01987cam a22003494a 4500
005			20250914141740.0
008			031208s2004 xxu b 001 0 eng
020			_a0793185998 _cRM80.20
020			_a0793185998
039		9	_a200511091522 _bhamzah _c200509230933 _dzarina _c200509230926 _dzarina _y09-23-2005 _zzarina
090			_aHF5415.32.S55
090			_aHF5415.32 _b.S55
100	1		_aSiegel, David L.
245	1	4	_aThe great tween buying machine : _bcapturing your share of the multi-billion-dollar tween market / _cDavid L. Siegel, Timothy J. Coffey, and Gregory Livingston
246	3	0	_aCapturing your share of the multi-billion-dollar tween market
260			_aChicago : _bDearborn Trade Publishing, _c2004
300			_axi, 225 p. : _bill. ; _c23 cm.
500			_aOriginally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001
504			_aIncludes bibliographical references (p. 207-209) and index
505	0		_aPart 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch
650		0	_aChild consumers
650		0	_aMarket segmentation
700	1		_aCoffey, Timothy J.
700	1		_aLivingston, Gregory
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0412/2003026591.html
907			_a.b13615725 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.32.S55
914			_avtls003315161
991			_aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2005-10-09 _cm _da _feng _gxxu _y0 _z.b13615725
999			_c360488 _d360488