000			01932cam a2200289 a 4500
005			20250914141730.0
008			040607s2004 xxua b 001 0 eng d
020			_a0324202652 (hbk.) _cRM140.50
039		9	_a200511090839 _bhamzah _c200509201236 _dzarina _c200509201136 _dzarina _y09-20-2005 _zzarina
090			_aHF5415.5.B874
090			_aHF5415.5 _b.B874
100	1		_aBuschken, Joachim, _d1964-
245	1	0	_aHigher profits through customer lock-in : _ba roadmap / _cJoachim Buschken
260			_aMason, Ohio : _bThomson, _c2004
300			_aviii, 199 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 189-192) and index
505	0		_aGetting out of the customer satisfaction trap -- Customer lock-in in action -- The economics of switching costs : where's the beef? -- Who wins the game? -- Changes to buying behavior -- The new approach to market segmentation -- Motivate and enable brand-specific learning -- Understand and seek contractual lock-in -- Loyalty rewards, but better beware! -- Innovate for technological lock-in -- Creating switching costs through the customer-supplier relationship -- Creating switching costs : a synopsis -- Differentiating the strategy -- Converting switching costs into price premiums -- Leveraging customer switching costs through new product development -- Dealer support for your lock-in strategy -- Addressing customers' risk in communication -- Monitoring the contribution of customer lock-in -- Organizational imperatives for the customer lock-in strategy -- An outlook on lock-in strategy
650		0	_aCustomer relations
650		0	_aCustomer loyalty
650		0	_aCustomer services
907			_a.b13613376 _b2020-10-15 _c2019-11-12
942			_c01 _n0 _kHF5415.5.B874
914			_avtls003314913
991			_aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2005-07-09 _cm _da _feng _gxxu _y0 _z.b13613376
999			_c360261 _d360261