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| 100 | 1 |
_aTellis, Gerard J., _d1950- |
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_aEffective advertising : _bunderstanding when, how, and why advertising works / _cGerard J. Tellis |
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_aNew Delhi : _bResponse Books, _c2004 |
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_a201 p. : _bill. ; _c24 cm. |
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| 650 | 0 | _aAdvertising | |
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_aConsumers _xAttitudes |
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_a.b13605616 _b2020-10-15 _c2019-11-12 |
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| 990 | _ahe/nms | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
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