| 000 | 01155cam a22002894a 4500 | ||
|---|---|---|---|
| 005 | 20250914141642.0 | ||
| 008 | 040520s2004 xxk b 001 0 eng | ||
| 020 |
_a0749442832 _cRM233.40 |
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| 039 | 9 |
_a200511091215 _bhamzah _c200510141618 _dhamzah _c200510141611 _dhamzah _c200509021143 _dzarina _y09-02-2005 _zzarina |
|
| 090 | _aHD69.B7K37 2004 | ||
| 090 |
_aHD69.B7 _bK37 2004 |
||
| 100 | 1 | _aKapferer, Jean-Noel | |
| 245 | 1 | 4 |
_aThe new strategic brand management : _bcreating and sustaining brand equity long term / _cJean-Noel Kapferer |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bKogan Page, _c2004 |
||
| 300 |
_axiv, 497 p. ; _c25 cm. |
||
| 500 | _aRev. ed. of: Strategic brand management. 1994? | ||
| 504 | _aIncludes bibliographical references (p. [471]-483) and index | ||
| 650 | 0 |
_aBrand name products _xManagement |
|
| 700 | 1 | 2 |
_aKapferer, Jean-Noel. _tStrategic brand management |
| 907 |
_a.b13602779 _b2020-10-15 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHD69.B7K37 2004 |
||
| 914 | _avtls003313813 | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2005-02-09 _cm _da _feng _gxxk _y0 _z.b13602779 |
||
| 999 |
_c359236 _d359236 |
||