| 000 | 01423cam a22003254a 4500 | ||
|---|---|---|---|
| 005 | 20250930121018.0 | ||
| 008 | 040318s2004 xxka b 001 0 eng | ||
| 020 |
_a0470860820 (cloth : alk. paper) _cRM120.40 |
||
| 039 | 9 |
_a200510111556 _bhamzah _c200510111552 _dhamzah _c200508231150 _dzarina _c200508230953 _dzarina _y08-23-2005 _zzarina |
|
| 090 | _aHD69.B7M674 | ||
| 090 |
_aHD69.B7 _bM674 |
||
| 100 | 1 | _aMorgan, Adam | |
| 245 | 1 | 4 |
_aThe pirate inside : _bbuilding a challenger brand culture within yourself and your organization / _cAdam Morgan |
| 260 |
_aChichester, West Sussex : _bJohn Wiley & Sons, _c2004 |
||
| 300 |
_axii, 336 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [324]-329) and index | ||
| 650 | 0 |
_aBrand name products _xManagement |
|
| 650 | 0 |
_aBrand name products _xPsychological aspects |
|
| 650 | 0 |
_aBrand name products _xPlanning |
|
| 650 | 0 |
_aCreative ability in business _959504 |
|
| 650 | 0 | _aCorporate culture | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley041/2004006448.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0416/2004006448.html |
| 907 |
_a.b13597000 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHD69.B7M674 |
||
| 914 | _avtls003313172 | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2005-10-08 _cm _da _feng _gxxk _y0 _z.b13597000 |
||
| 999 |
_c358663 _d358663 |
||