| 000 | 01394cam a22003374a 4500 | ||
|---|---|---|---|
| 005 | 20250930121006.0 | ||
| 008 | 040217s2004 xxua b 001 0 eng | ||
| 020 |
_a0787968579 (alk. paper) _cRM144.52 |
||
| 039 | 9 |
_a200509271100 _bhamzah _c200508171822 _dzarina _c200508171758 _dzarina _y08-17-2005 _zzarina |
|
| 090 | _aHF1416.G554 | ||
| 090 | _aHF1416 | ||
| 245 | 0 | 4 |
_aThe global market : _bdeveloping a strategy to manage across borders / _cJohn Quelch, Rohit Deshpande, editors |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco : _bJossey-Bass, _c2004 |
||
| 300 |
_aviii, 424 p. : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Jossey-Bass business & management series | |
| 504 | _aIncludes bibliographical references (p. 361-386) and index | ||
| 650 | 0 |
_aExport marketing _xManagement |
|
| 650 | 0 |
_aInternational business enterprises _xMarketing |
|
| 650 | 0 | _aGlobalization | |
| 700 | 1 |
_aQuelch, John A. _947120 |
|
| 700 | 1 | _aDeshpande, Rohit | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley041/2004003711.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0415/2004003711.html |
| 907 |
_a.b13593572 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF1416.G554 |
||
| 914 | _avtls003312792 | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2005-04-08 _cm _da _feng _gxxu _y0 _z.b13593572 |
||
| 999 |
_c358332 _d358332 |
||