000			02085cam a22004214a 4500
005			20250930121004.0
008			020211s2002 enka b 001 0 eng
010			_a2002-101993
020			_a0761972722 (vols. 1-7 : pbk.)
035			_a(DLC) 2002101993
035			_a()12674898
039		9	_a200508170920 _bidah _y08-17-2005 _zidah
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.2 _b.Q25 2002
082	0	0	_a658.8/3 _222
245	0	0	_aQMR : _b[principle and practice / _cedited by Gill Ereaut, Mike Imms & Martin Callingham].
246	1		_iTitle on slip case: _aQualitative market research
260			_aLondon ; _aThousand Oaks, Calif. : _bSAGE Publications, _c2002.
300			_a7 v. : _bill. ; _c25 cm.
500			_a7 vols. in slip case.
504			_aIncludes bibliographical references and indexes.
505	0		_av. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.
650		0	_aMarketing research. _960390
650		0	_aMarketing research _xMethodology.
650		0	_aQualitative research.
700	1		_aEreaut, Gill.
700	1		_aImms, Mike.
700	1		_aCallingham, Martin. _955425
907			_a.b1359302x _b2019-11-13 _c2019-11-12
942			_n0
914			_avtls003312731
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
998			_anone _b2005-04-08 _cm _da _feng _genk _y0 _z.b1359302x
999			_c358278 _d358278