| 000 | 01038cam a22002655a 4500 | ||
|---|---|---|---|
| 005 | 20250930121004.0 | ||
| 008 | 050207s2004 xxka b 001 0 eng c | ||
| 020 |
_a0750659815 (pbk.) _cRM194.42 |
||
| 039 | 9 |
_a200509232051 _bhamzah _c200509232051 _dhamzah _c200508171050 _dzarina _c200508170910 _dzarina _y08-17-2005 _zzarina |
|
| 090 | _aHF5415.1217.M39 | ||
| 090 | _aHF5415.1217 | ||
| 100 | 1 |
_aMcDonald, Malcolm _940672 |
|
| 245 | 1 | 0 |
_aMarket segmentation : _bhow to do it, how to profit from it / _cMalcolm McDonald and Ian Dunbar |
| 260 |
_aOxford : _bElsevier/Butterworth-Heinemann, _c2004 |
||
| 300 |
_axxv, 465 p. : _bcol. ill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarket segmentation | |
| 700 | 1 |
_aDunbar, Ian, _d1951- |
|
| 907 |
_a.b13592932 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.1217.M39 |
||
| 914 | _avtls003312720 | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2005-04-08 _cm _da _feng _gxxk _y0 _z.b13592932 |
||
| 999 |
_c358271 _d358271 |
||