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020 _a0743267419 (pbk)
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040 _aDLC
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050 0 0 _aHF5415.5
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082 0 0 _a658.8
_220
100 1 _aBerry, Leonard L.,
_d1942-
245 1 0 _aMarketing services :
_bcompeting through quality /
_cLeonard L. Berry, A. Parasuraman.
260 _aNew York :
_bFree Press ;
_aToronto :
_bMaxwell Macmillan Canada ;
_aNew York :
_bMaxwell Macmillan International,
_cc1991.
300 _axi, 212 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. 191-203) and index.
650 0 _aCustomer services.
650 0 _aService industries
_xMarketing.
700 1 _aParasuraman, A.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/simon051/91013029.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/simon031/91013029.html
907 _a.b13581430
_b2019-11-13
_c2019-11-12
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