| 000 | 01457nam a2200349 a 4500 | ||
|---|---|---|---|
| 005 | 20250914140657.0 | ||
| 008 | 031216s2004 nyua b 001 0 eng | ||
| 020 |
_a0789025345 (hbk.) _cRM187.36 |
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| 020 | _a0789025353 (pbk.) | ||
| 039 | 9 |
_a200606301503 _bbedah _c200605301123 _dfarid _c200508031441 _drasyilla _c200508031441 _y08-03-2005 _zrasyilla |
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| 043 | _an-us--- | ||
| 090 | _aHF6146.P78H366 | ||
| 090 |
_aHF6146.P78 _bH366 |
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| 245 | 0 | 0 |
_aHandbook of product placement in the mass media : _bnew strategies in marketing theory, practice, trends, and ethics / _cMary-Lou Galician, editor |
| 260 |
_aNew York : _bBest Business Books, _c2004 |
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| 300 |
_a288 p. : _bill. (some col.) ; _c23 cm. |
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| 500 | _aPublished simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aProduct placement in mass media | |
| 650 | 0 |
_aSubliminal advertising _zUnited States |
|
| 650 | 0 |
_aAdvertising _xMoral and ethical aspects |
|
| 700 | 1 | _aGalician, Mary-Lou | |
| 730 | 0 | _aJournal of promotion management | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0412/2003027329.html |
| 907 |
_a.b13575375 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF6146.P78H366 |
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| 914 | _avtls003310722 | ||
| 990 | _aza | ||
| 991 | _aProgram Komunikasi & Pengurusan | ||
| 998 |
_at _b2005-03-08 _cm _da _feng _gnyu _y0 _z.b13575375 |
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| 999 |
_c356633 _d356633 |
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