| 000 | 01296cam a22003254a 4500 | ||
|---|---|---|---|
| 005 | 20250914140657.0 | ||
| 008 | 040608s2004 xxka b 001 0 eng | ||
| 020 |
_a0470862599 (hbk. : alk. paper) _cRM128.44 |
||
| 039 | 9 |
_a200604041815 _bhamzah _c200510131136 _dhamzah _c200508261138 _dzarina _c200508031252 _dtrainer _y08-03-2005 _ztrainer |
|
| 090 | _aHD69.B7M55 | ||
| 090 |
_aHD69.B7 _bM55 |
||
| 100 | 1 |
_aMiller, Jon, _d1971- |
|
| 245 | 1 | 4 |
_aThe business of brands / _cby Jon Miller & David Muir |
| 260 |
_aChichester, England : _bWiley, _c2004 |
||
| 300 |
_axvi, 270 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aBrand name products | |
| 650 | 0 |
_aBrand name products _xMarketing |
|
| 650 | 0 |
_aBrand name products _xManagement |
|
| 650 | 0 | _aValue added | |
| 700 | 1 |
_aMuir, David, _d1971- |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley042/2004053025.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley041/2004053025.html |
| 907 |
_a.b13575247 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHD69.B7M55 |
||
| 914 | _avtls003310700 | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2005-03-08 _cm _da _feng _gxxk _y0 _z.b13575247 |
||
| 999 |
_c356622 _d356622 |
||