000			01712cam a22003254a 4500
005			20250930120852.0
008			040331s2005 nyu b 001 0 eng
020			_a0072525231 (alk. paper) _cRM496.19
039		9	_a201105161636 _bzarina _c200509191127 _dhamzah _c200507291217 _dzarina _c200507291153 _dzarina _y07-29-2005 _zzarina
090			_aHF5415.13.M378 2005
090			_aHF5415.13 _b.M378 2005
100	1		_aPerreault, William D. _945277
245	1	0	_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250			_a15th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _c2005.
300			_axli, 793 [22] p. : _bcol. ill. ; _c28 cm. _e1 CD ROM (4 3/4 in.).
440		0	_aMcGraw-Hill/Irwin series in marketing.
500			_aMcCarthy's name appears first on the earlier edition.
500			_aBook is accompanied by one CD, entitled' Basic marketing : a global-managerial approac, Student CD-ROM' bearing the same call number and available at Bahagian Koleksi Media.
504			_aIncludes bibliographical references (p. 725-787) and indexes.
538			_aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
650		0	_aMarketing _xManagement.
700	1		_aMcCarthy, E. Jerome _q(Edmund Jerome). _949852
907			_a.b13571308 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.13.M378 2005
914			_avtls003310258
991			_aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2005-03-07 _cm _da _feng _gnyu _y0 _z.b13571308
999			_c356240 _d356240