000			01839cam a22003134a 4500
005			20250930120847.0
008			040810s2005 enka b 001 0 eng
020			_a0470023686 (cloth) _cRM160.60
039		9	_a200508231609 _bhamzah _c200507281110 _dzarina _c200507280944 _dzarina _y07-28-2005 _zzarina
090			_aHD30.3.V36 2005
090			_aHD30.3
100	1		_aVan der Heijden, Kees
245	1	0	_aScenarios : _bthe art of strategic conversation / _cKees van der Heijden
250			_a2nd ed.
260			_aChichester, West Sussex : _bJohn Wiley & Sons, _c2005
300			_axxiv, 356 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [347]-350) and index
505	0		_aThe context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion
650		0	_aCommunication in management
650		0	_aCreative thinking _959506
650		0	_aStrategic planning
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0421/2004018710.html
907			_a.b13570274 _b2020-10-15 _c2019-11-12
942			_c01 _n0 _kHD30.3.V36 2005
914			_avtls003310150
991			_aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2005-02-07 _cm _da _feng _genk _y0 _z.b13570274
999			_c356138 _d356138