000			01249cam a22002894a 4500
005			20250914140617.0
008			040810s2005 njua b 001 0 eng
020			_a0131419293 _cRM214.39
039		9	_a200508181316 _bhamzah _c200508181313 _dhamzah _c200508181313 _dhamzah _c200508181308 _dhamzah _y07-21-2005 _zzarina
090			_aHF5415.527.R87
090			_aHF5415.527
100	1		_aRust,Roland T.
245	1	0	_aCustomer equity management / _cRoland T. Rust, Katherine N. Lemon, Das Narayandas
260			_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _c2005
300			_axxii, 551 p. : _bill. ; _c24 cm. + _e1 CD-Rom (4 3/4 in.).
500			_aBook is accompanied by one CD, entitled' Customer equity management' bearing the same call number and available at Bahagian Koleksi Media
504			_aIncludes bibliographical references and index
650		0	_aCustomer equity _xManagement
700	1		_aLemon, Katherine N. _q(Katherine Newell)
700	1		_aNarayandas, Das
907			_a.b13565990 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.527.R87
914			_avtls003309661
991			_aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2005-08-07 _cm _da _feng _gnju _y0 _z.b13565990
999			_c355739 _d355739