| 000 | 01133cam a22003014a 4500 | ||
|---|---|---|---|
| 005 | 20250914140616.0 | ||
| 008 | 021121s2004 xxua b 001 0 eng | ||
| 020 |
_a0618338071 _cRM520.83 |
||
| 039 | 9 |
_a200511291421 _bhamzah _c200510261650 _dhamudah _c200510191242 _dhamzah _c200509291122 _dzarina _y07-21-2005 _ztrainer |
|
| 090 | _aHF5415.13.A523 2004 | ||
| 090 |
_aHF5415.13 _b.A523 2004 |
||
| 100 | 1 | _aAnderson, Carol H. | |
| 245 | 1 | 0 |
_aStrategic marketing management / _cCarol H. Anderson, Julian W. Vincze |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin, _c2004 |
||
| 300 |
_axxxiii, 863, [11] p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 | _aStrategic planning | |
| 700 | 1 | _aVincze, Julian W. | |
| 907 |
_a.b13565758 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.A523 2004 |
||
| 914 | _avtls003309635 | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 991 | _aProgram Ekonomi Pembangunan dan Sumber Manusia | ||
| 998 |
_at _b2005-08-07 _cm _da _feng _gxxu _y0 _z.b13565758 |
||
| 999 |
_c355717 _d355717 |
||