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| 008 | 030716s2005 ohua b 001 0 eng | ||
| 020 |
_a0324282923 (package) _cRM421.90 |
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| 020 | _a0324282907 (text) | ||
| 020 | _a0324282915 (Xtra!) | ||
| 020 | _a0534558534 (Infotrac) | ||
| 039 | 9 |
_a200510251610 _bhamzah _c200508081542 _dhamka _c200507281103 _dhamzah _c200507201232 _dzarina _y07-20-2005 _zzarina |
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| 090 | _aHF5415.L2623 2005 | ||
| 090 | _aHF5415 | ||
| 100 | 1 |
_aLamb, Charles W. _939800 |
|
| 245 | 1 | 0 |
_aEssentials of marketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel |
| 250 | _a4th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _c2005 |
||
| 300 |
_axxxvi, 572 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _960389 |
|
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 |
_aMcDaniel, Carl D. _940571 |
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| 907 |
_a.b13564535 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.L2623 2005 |
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| 914 | _avtls003309502 | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2005-07-07 _cm _da _feng _gohu _y0 _z.b13564535 |
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| 999 |
_c355608 _d355608 |
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