| 000 | 01039nam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20250914140601.0 | ||
| 008 | 050715s2005 at a 001 0 eng d | ||
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_a1741032695 _cRM241.32 |
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_a200508301811 _bzaina _c200508301811 _dzaina _c200507151655 _dzarina _y07-15-2005 _zzarina |
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| 090 | _aHF5415.123.R678 | ||
| 090 | _aHF5415.123 | ||
| 100 | 1 | _aRossiter, John R. | |
| 245 | 1 | 0 |
_aMarketing communications : _btheory and applications / _cJohn R. Rossiter and Steven Bellman |
| 260 |
_aFrenchs Forest, NSW : _bPearson Education Austalia, _c2005 |
||
| 300 |
_axviii, 500 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes index | ||
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 | _aPositioning (Advertising) | |
| 700 | 1 | _aBellman, Steven | |
| 907 |
_a.b13562538 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.123.R678 |
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| 914 | _avtls003309285 | ||
| 990 | _ahe/zsz | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2005-02-07 _cm _da _feng _gat _y0 _z.b13562538 |
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| 999 |
_c355418 _d355418 |
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