| 000 | 01259cam a22003134a 4500 | ||
|---|---|---|---|
| 005 | 20250930120751.0 | ||
| 008 | 040526s2005 nyua b 001 0 eng | ||
| 020 |
_a0072865989 (alk. paper) _cRM486.14 |
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| 039 | 9 |
_a200603101543 _bhamudah _c200603081133 _dhamzah _c200509161051 _dhamzah _c200508031622 _dhamzah _y07-11-2005 _zzarina |
|
| 090 | _aHF5415.15.L44 2005 | ||
| 090 | _aHF5415.15 | ||
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aProduct management / _cDonald R. Lehmann, Russell S. Winer |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2005 |
||
| 300 |
_axvi, 494 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aProduct management _960776 |
|
| 700 | 1 | _aWiner, Russell S. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2004053060.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2004053060.html |
| 907 |
_a.b13553720 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.15.L44 2005 |
||
| 914 | _avtls003308269 | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2005-11-07 _cm _da _feng _gnyu _y0 _z.b13553720 |
||
| 999 |
_c354544 _d354544 |
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