000			02086cam a2200337 a 4500
005			20250914140515.0
008			040826s2005 njua b 001 0 eng
020			_a0471476110 (cloth) _cRM96.28
039		9	_a200510051120 _bhamzah _c200508091214 _dhamka _c200508011413 _dhamzah _c200507081635 _dzarina _y07-08-2005 _zzarina
090			_aHD60.K67
090			_aHD60
100	1		_aKotler, Philip
245	1	0	_aCorporate social responsibility : _bdoing the most good for your company and your cause / _cPhilip Kotler and Nancy Lee
260			_aHoboken, N.J. : _bWiley, _c2005
300			_ax, 307 p. : _bill. ; _c24 cm.
500			_aPublished simultaneously in Canada
504			_aIncludes bibliographical references (p. 277-295) and index
505	0		_aThe case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
650		0	_aSocial responsibility of business
650		0	_aSocial marketing
650		0	_aCorporations _xCharitable contributions
650		0	_aCorporate image
700	1		_aLee, Nancy, _d1932-
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020375.html
907			_a.b13552703 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHD60.K67
914			_avtls003308164
991			_aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2005-08-07 _cm _da _feng _gnju _y0 _z.b13552703
999			_c354442 _d354442