000			01904cam a22002894a 4500
005			20250930120748.0
008			040427s2005 caua b 001 0 eng
020			_a0761988521 (acid-free paper) _cRM404.25
039		9	_a200508091213 _bhamka _c200508011444 _dhamzah _c200507081642 _dzarina _c200507081628 _dzarina _y07-08-2005 _zzarina
090			_aHF5415.2.S567
090			_aHF5415.2
100	1		_aSmith, Scott M.
245	1	0	_aFundamentals of marketing research / _cScott M. Smith, Gerald S. Albaum
260			_aThousand Oaks, Calif. : _bSAGE, _c2005
300			_axii, 881 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index
505	0		_aThe nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement -- Designing questionnaires -- Sampling procedures in marketing research -- Sample size -- The analysis process : basic concepts of editing, codig, and descriptive analysis -- Hypothesis testing and univariate analysis -- Bivariate analysis : differences between sample groups -- Bivariate analysis : measures of association -- Multivariate statistical analysis -- Multivariate analysis : factor analysis, clustering methods, multidimensional scaling, and conjoint analysis -- Reporting research results
650		0	_aMarketing research _960390
700	1		_aAlbaum, Gerald S.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0417/2004009992.html
907			_a.b13552685 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.2.S567
914			_avtls003308162
991			_aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2005-08-07 _cm _da _feng _gcau _y0 _z.b13552685
999			_c354440 _d354440