000			01512cam a2200313 a 4500
005			20250930120734.0
008			050414s2005 ohua 001 0 eng d
020			_a0324200579 _cRM140.50
039		9	_a200508041413 _bhamka _c200507201240 _dhamzah _c200507051208 _dzarina _c200507051202 _dzarina _y07-05-2005 _zzarina
090			_aHF5415.5.S735
090			_aHF5415.5
100	1		_aStein, Donna Baier
245	1	4	_aThe new marketing conversation : _bcreating and strengthening relationships between buyers and sellers / _cDonna Baier Stein, Alexandra MacAaron
260			_aMason, Ohio : _bThomson, _c2005
300			_axii, 271 p. : _bill. ; _c24 cm.
500			_aIncludes index
505	0		_aThe new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation
650		0	_aCustomer relations
650		0	_aBusiness communication
650		0	_aRelationship marketing
650		0	_aMarketing _960389
700	1		_aMacAaron, Alexandra
907			_a.b13548979 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.5.S735
914			_avtls003307715
991			_aa Program Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2005-05-07 _cm _da _feng _gohu _y0 _z.b13548979
999			_c354070 _d354070