| 000 | 01352cam a22003018a 4500 | ||
|---|---|---|---|
| 005 | 20250914140438.0 | ||
| 008 | 040114s2004 xxu b 001 0 eng | ||
| 020 |
_a0415314208 (hardback) _cRM623.90 |
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| 020 | _a0415314216 (pbk.) | ||
| 039 | 9 |
_a201402140928 _bjamil _c200511300926 _dhamudah _c200511221126 _dhamzah _c200509281126 _dzarina _y06-30-2005 _ztrainer |
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| 090 | _aHF5415.123.K575 | ||
| 090 |
_aHF5415.123 _b.K575 |
||
| 100 | 1 | _aKitchen, Philip J. | |
| 245 | 1 | 0 |
_aIntegrated marketing communications : _ba primer / _cPhilip J. Kitchen and Patrick de Pelsmacker |
| 260 |
_aLondon : _bRoutledge, _c2004. |
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| 300 |
_a193 p. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aScene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing | |
| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 |
_aPelsmacker, Patrick de, _d1957- |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0413/2004000946.html |
| 907 |
_a.b13545589 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.123.K575 |
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| 914 | _avtls003307276 | ||
| 991 | _aPusat Pengajian Umum | ||
| 998 |
_at _b2005-04-06 _cm _da _feng _gxxu _y0 _z.b13545589 |
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| 999 |
_c353735 _d353735 |
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