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| 005 | 20250930120721.0 | ||
| 008 | 040114s2005 xxua b 001 0 eng | ||
| 020 |
_a0072967625 (alk. paper) _cRM471.34 |
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| 039 | 9 |
_a200602201500 _bhamzah _c200602061618 _dmazarita _c200507051525 _dkalthom _c200506301047 _dtrainer _y06-30-2005 _ztrainer |
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| 090 | _aHF5415.13.L315 | ||
| 090 |
_aHF5415.13 _b.L315 |
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| 100 | 1 | _aLal, Rajiv | |
| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cRajiv Lal, John A. Quelch, V. Kasturi Rangan |
| 250 | _a[1st ed.] | ||
| 260 |
_aNew York, N.Y. : _bMcGraw-Hill/Irwin, _c2005 |
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| 300 |
_axiii, 812 p. : _bill. ; _c26 cm. |
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| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xManagement |
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| 650 | 0 |
_aMarketing _xManagement _vCase studies _962387 |
|
| 700 | 1 |
_aQuelch, John A. _947120 |
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| 700 | 1 | _aRangan, V. Kasturi | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2004042585.html |
| 907 |
_a.b13544883 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.L315 |
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| 914 | _avtls003307165 | ||
| 991 | _aPusat Pengajian Perakaunan | ||
| 998 |
_at _b2005-04-06 _cm _da _feng _gxxu _y0 _z.b13544883 |
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_c353666 _d353666 |
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