000 00986cam a22002894a 4500
005 20250914140412.0
008 050601s2001 enka b 001 0 eng
010 _a2001-036333
020 _a0198782535 (pbk. : alk. paper)
039 9 _a200507071125
_bhamka
_c200507041616
_dhamzah
_y06-01-2005
_zzarina
090 _aHF5415.126.S235
090 _aHF5415.126
100 1 _aSargeant, Adrian
245 1 0 _aDirect and interactive marketing /
_cAdrian Sargeant, Douglas C. West
260 _aOxford [England] :
_bOxford University Press,
_c2001.
300 _axxiii, 460 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index
650 0 _aDirect marketing
650 0 _aInteractive marketing
700 1 _aWest, Douglas C.
907 _a.b13539802
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5415.126.S235
914 _avtls003306551
990 _aFakulti Ekonomi
998 _at
_b2005-01-06
_cm
_da
_feng
_genk
_y0
_z.b13539802
999 _c353162
_d353162