000			01606cam a22003134a 4500
005			20250914140324.0
008			050524s2004 xxua b 001 0 eng
020			_a1578519519 (alk. paper) _cRM120.40
039		9	_a200507151713 _bhamka _c200507071540 _dhamzah _c200505241133 _dzarina _y05-24-2005 _zzarina
090			_aHD2746.Z657
090			_aHD2746
100	1		_aZook, Chris, _d1951-
245	1	0	_aBeyond the core : _bexpand your market without abandoning your roots / _cChris Zook
260			_aBoston : _bHarvard Business School Pub., _c2004
300			_axv, 214 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
650		0	_aCorporations _xGrowth
650		0	_aStrategic planning
650		0	_aCorporate profits
650		0	_aIndustrial management
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip045/2003013374.html
907			_a.b13529304 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHD2746.Z657
914			_avtls003305415
991			_aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2005-11-05 _cm _da _feng _gxxu _y0 _z.b13529304
999			_c352120 _d352120