| 000 | 01020nam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20250914135921.0 | ||
| 008 | 050520s2003 maua b 001 0 eng | ||
| 020 |
_a1402075146 (hbk.) _cRM346.48 |
||
| 039 | 9 |
_a200508291711 _bbedah _c200508101021 _dfarid _y05-20-2005 _zrasyilla |
|
| 090 | _aHF5823.E187 | ||
| 090 | _aHF5823 | ||
| 100 | 1 |
_aEast, Robert, _d1940- |
|
| 245 | 1 | 4 |
_aThe effect of advertising and display : _bassessing the evidence / _cRobert East |
| 260 |
_aBoston : _bKluwer Academic Publishers, _c2003 |
||
| 300 |
_axiv, 117 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 100-108) and indexes | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_aAdvertising _xPsychological aspects |
|
| 650 | 0 |
_aAdvertising _xResearch |
|
| 907 |
_a.b13528385 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.E187 |
||
| 914 | _avtls003305316 | ||
| 990 | _aza | ||
| 991 | _aProgram Pengajian Komunikasi Media Massa | ||
| 998 |
_at _b2005-07-05 _cm _da _feng _gmau _y0 _z.b13528385 |
||
| 999 |
_c352028 _d352028 |
||