| 000 | 01126nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250930120558.0 | ||
| 008 | 050513s2004 xxka bi 001 0 eng | ||
| 020 | _a1412900034 (pbk.) | ||
| 020 |
_a1412900026 (hbk.) _cRM564.75 |
||
| 039 | 9 |
_a201305201720 _blan _c200604241416 _dhamzah _c200604051150 _dmazarita _c200506031013 _dhamka _y05-13-2005 _zzarina |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.C327 | ||
| 090 |
_aHF5415 _b.C327 |
||
| 100 | 1 | _aChaston, Ian. | |
| 245 | 1 | 0 |
_aKnowledge-based marketing : _bthe 21st century competitive edge / _cIan Chaston. |
| 260 |
_aLondon : _bSage Pub., _c2004. |
||
| 300 |
_axi, 274 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 254-267) and index. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aKnowledge management. | |
| 650 | 0 |
_aKnowledge _xEconomic aspects. |
|
| 907 |
_a.b13520076 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.C327 |
||
| 914 | _avtls003304433 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi & Pengurusan | ||
| 998 |
_at _b2005-01-05 _cm _da _feng _gxxk _y0 _z.b13520076 |
||
| 999 |
_c351198 _d351198 |
||