| 000 | 01271nam a22003014a 4500 | ||
|---|---|---|---|
| 005 | 20250914135659.0 | ||
| 008 | 050321s2005 xxua b 001 0 eng | ||
| 020 |
_a0471230596 (acid-free paper) _cRM208.84 |
||
| 039 | 9 |
_a200507262045 _bhamzah _c200505060934 _dhamka _c200504292013 _dhamzah _c200503211811 _dzarina _y03-21-2005 _zzarina |
|
| 090 | _aHF5415.13.C6348 2005 | ||
| 090 | _aHF5415.13 | ||
| 100 | 1 |
_aCohen, William A., _d1937- |
|
| 245 | 1 | 4 |
_aThe marketing plan / _cWilliam A. Cohen |
| 250 | _a4th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _c2005 |
||
| 300 |
_axviii, 348 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley041/2004047980.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley047/2004047980.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley041/2004047980.html |
| 907 |
_a.b13496839 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.C6348 2005 |
||
| 914 | _avtls003301981 | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2005-08-03 _cm _da _feng _gxxu _y0 _z.b13496839 |
||
| 999 |
_c348898 _d348898 |
||