000			01501nam a22003134a 4500
005			20250930120435.0
008			050321s2004 xxka b 001 0 eng
020			_a0749441801 _cRM76.34
039		9	_a200511090852 _bhamzah _c200508172016 _dhamzah _c200505060931 _dhamka _c200504291802 _dhamzah _y03-21-2005 _zzarina
090			_aHF5415.2.H343
090			_aHF5415.2
100	1		_aHague, Paul N.
245	1	0	_aMarket research in practice : _ba guide to the basics / _cPaul Hague, Nick Hague & Carol-Ann Morgan
260			_aLondon : _bKogan Page, _c2004
300			_axii, 244 p. : _bill. ; _c24 cm.
440		0	_aMarket research in practice series
504			_aIncludes bibliographical references (p. 221-235) and index
505	0		_aIntroduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting
650		0	_aMarketing research _960390
700	1		_aHague, Nick, _d1974-
700	1		_aMorgan, Carol-Ann, _d1958-
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0414/2004002449.html
907			_a.b13496815 _b2020-10-15 _c2019-11-12
942			_c01 _n0 _kHF5415.2.H343
914			_avtls003301979
991			_aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2005-08-03 _cm _da _feng _gxxk _y0 _z.b13496815
999			_c348896 _d348896