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| 008 | 050316s2003 xxka 000 0 eng | ||
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| 090 | _aHF5415.126.S766 | ||
| 090 | _aHF5415.126 | ||
| 100 | 1 |
_aStone, Merlin, _d1948- |
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| 245 | 1 | 4 |
_aThe definitive guide to direct and interactive marketing : _bhow to select, reach and retain the right customers / _cMerlin Stone, Alison Bond and Elizabeth Blake ; with contributions from Derek Davies and Tess Moffett |
| 260 |
_aLondon : _bPrentice Hall, _c2003 |
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_axvii, 395 p. : _bill. ; _c24 cm. |
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| 650 | 0 | _aDirect marketing | |
| 650 | 0 | _aInteractive marketing | |
| 700 | 1 | _aBond, Alison | |
| 700 | 1 | _aBlake, Elizabeth | |
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_a.b13494697 _b2021-05-28 _c2019-11-12 |
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| 914 | _avtls003301755 | ||
| 990 | _aNY/nms | ||
| 991 | _aProgram Pengajian Ekonomi | ||
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