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| 005 | 20250930120410.0 | ||
| 008 | 050308s2004 at 000 0 eng | ||
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_a1861529015 _cRM219.09 |
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| 090 | _aHF5415.126.E826 2004 | ||
| 090 |
_aHF5415.126 _b.E826 2004 |
||
| 100 | 1 | _aEvans, Martin | |
| 245 | 1 | 0 |
_aExploring direct and relationship marketing / _cMartin Evans, Lisa O'Malley, Maurice Patterson |
| 246 | 1 | 4 |
_iCover title : _aExploring direct & customer relationship marketing |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bThomson, _c2004 |
||
| 300 |
_axxiv, 520 p. : _bill. ; _c26 cm. |
||
| 526 | _aBuku bacaan asas fakulti | ||
| 650 | 0 | _aDirect marketing | |
| 650 | 0 | _aRelationship marketing | |
| 650 | 0 | _aCustomer relations | |
| 700 | 1 | _aO'Malley, Lisa | |
| 700 | 1 |
_aPatterson, Maurice _955067 |
|
| 907 |
_a.b13489963 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.126.E826 2004 |
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| 914 | _avtls003301241 | ||
| 990 | _amur | ||
| 991 | _aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
| 998 |
_at _b2005-08-03 _cm _da _feng _gat _y0 _z.b13489963 |
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| 999 |
_c348214 _d348214 |
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