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_cRM246.35
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090 _aHF5415.2.H284 2000
090 _aHF5415.2
130 0 _aHandbook of international market research techniques.
245 1 4 _aThe international handbook of market research techniques /
_cedited by Robin J Birn
250 _a2nd ed.
260 _aLondon :
_bKogan Page in association with MRS,
_c2002
300 _axxvi, 594 p. :
_bill. ;
_c24 cm.
500 _aThis ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research
_xMethodology.
700 1 _aBirn, Robin.
_935159
710 0 _aMarket Research Society.
740 0 2 _aHandbook of market research techniques.
907 _a.b13460559
_b2021-05-28
_c2019-11-12
942 _c01
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991 _aJabatan Pemasaran
998 _at
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_z.b13460559
999 _c345295
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