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| 005 | 20250930120220.0 | ||
| 008 | 041214s2002 xxka b 001 0 eng | ||
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| 090 | _aHF5415.2.H284 2000 | ||
| 090 | _aHF5415.2 | ||
| 130 | 0 | _aHandbook of international market research techniques. | |
| 245 | 1 | 4 |
_aThe international handbook of market research techniques / _cedited by Robin J Birn |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bKogan Page in association with MRS, _c2002 |
||
| 300 |
_axxvi, 594 p. : _bill. ; _c24 cm. |
||
| 500 | _aThis ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 700 | 1 |
_aBirn, Robin. _935159 |
|
| 710 | 0 | _aMarket Research Society. | |
| 740 | 0 | 2 | _aHandbook of market research techniques. |
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_a.b13460559 _b2021-05-28 _c2019-11-12 |
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| 991 | _aJabatan Pemasaran | ||
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