000			01685nam a22003494a 4500
005			20250930120219.0
008			041214s2004 xxk i 001 0 eng
020			_a074944200X _cRM156.18
039		9	_a200510251100 _bhamzah _c200509060929 _dzarina _c200412281604 _dhamka _c200412231134 _dhamzah _y12-14-2004 _zzarina
090			_aHF5415.2.B486 2004
090			_aHF5415.2
100	1		_aBirn, Robin _935159
245	1	4	_aThe effective use of market research : _bhow to drive and focus better business decisions / _cRobin J. Birn.
250			_a4th ed.
260			_aLondon : _bKogan Page, _c2004
300			_axiv, 226 p. ; _c24 cm.
490	1		_aMarket research in practice
505	0		_aKey to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
650		0	_aMarketing research _960390
650		0	_aDecision making _959541
650		0	_aStrategic planning
650		0	_aSuccess in business
830		0	_aMarket research in practice series
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0414/2004002754.html
907			_a.b13460547 _b2020-10-15 _c2019-11-12
942			_c01 _n0 _kHF5415.2.B486 2004
914			_avtls003298011
991			_aJabatan Pemasaran
991			_aProgram Pengurusan/Pemasaran/Perniagaan Antarabangsa
998			_at _b2004-01-12 _cm _da _feng _gxxk _y0 _z.b13460547
999			_c345294 _d345294