000			01130nam a2200289 a 4500
005			20250914135041.0
008			041213s2004 xxua b 001 0 eng
020			_a013047066X _cRM104.32
039		9	_a200504120946 _bhamka _c200504090911 _dbedah _c200503260900 _dkhai _c200412131516 _dtrainer _y12-13-2004 _ztrainer
090			_aHD2755.5.A763
090			_aHD2755.5
100	1		_aArnold, David
245	1	4	_aThe mirage of global markets : _bhow globalizing companies can succeed as markets localize / _cDavid Arnold
260			_aUpper Saddle River, N. J. : _bFinancial Times/Prentice Hall, _c2004
300			_axxi, 229 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index
650		0	_aInternational business enterprises _xMarketing
650		0	_aExport marketing
650		0	_aInternational economic integration
907			_a.b13460067 _b2020-10-15 _c2019-11-12
942			_c01 _n0 _kHD2755.5.A763
914			_avtls003297960
990			_aza
991			_aProgram Pengurusan /Pemasaran/Perniagaan/Antarabangsa
998			_at _b2004-01-12 _cm _da _feng _gxxu _y0 _z.b13460067
999			_c345246 _d345246