| 000 | 01229nam a2200325 a 4500 | ||
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| 005 | 20250914134945.0 | ||
| 008 | 041119s2002 si a b 001 0 eng | ||
| 020 |
_a0130605662 _cRM154.77 |
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| 039 | 9 |
_a200412281508 _bhamka _c200412100839 _dhamzah _c200411241619 _dzarina _y11-19-2004 _zzarina |
|
| 043 | _aa------ | ||
| 090 | _aHD9987.A2L68 | ||
| 090 | _aHD9987 | ||
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices marketing in Asia : _bmanaging people, technology, and strategy / _cChristopher Lovelock, Jochen Wirtz, Hean Tat Keh |
| 260 |
_aSingapore : _bPrentice Hall, _c2002. |
||
| 300 |
_axxi, 706 p. : _bill. ; _c24 cm. |
||
| 500 | _aBased on Services marketing / Christopher H. Lovelock. 4th ed. 2001 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aService industries _zAsia _xMarketing |
|
| 650 | 0 |
_aProfessions _zAsia _xMarketing |
|
| 700 | 1 | _aWirtz, Jochen | |
| 700 | 1 | _aKeh, Hean Tat | |
| 700 | 1 |
_aLovelock, Christopher H. _tServices marketing |
|
| 907 |
_a.b13453518 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHD9987.A2L68 |
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| 914 | _avtls003297278 | ||
| 991 | _aJabatan Perakaunan | ||
| 998 |
_at _b2004-06-11 _cm _da _feng _gsi _y0 _z.b13453518 |
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| 999 |
_c344596 _d344596 |
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