000			01264nam a2200301 a 4500
005			20250930120149.0
008			041119s2003 xxua b 001 0 eng
010			_a2002-042467
020			_a0130337161
039		9	_a201402140930 _bjamil _c200412300948 _dhamudah _c200412281237 _dhamka _c200412161432 _dhamzah _y11-19-2004 _zzarina
090			_aHF5415.2.M29 2004
090			_aHF5415.2
100	1		_aMalhotra, Naresh K.
245	1	0	_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra.
250			_a4th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _c2003.
300			_axxvii,713 p. : _bill, _c27 cm. + _e1 computer laser optical discs (4 3/4 in.)
500			_aBook is accompanied by one CD, entitled' Marketing research : an applied orientation , SPSS student version 11.0' bearing the same call number and available at Bahagian Media
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing research. _960390
650		0	_aMarketing research _xMethodology.
907			_a.b13453476 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.2.M29 2004
914			_avtls003297274
991			_aJabatan Perakaunan
998			_at _b2004-06-11 _cm _da _feng _gxxu _y0 _z.b13453476
999			_c344592 _d344592