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| 090 | _aHF5415.F638 | ||
| 090 | _aHF5415 | ||
| 100 | 1 | _aForsyth, Patrick | |
| 245 | 1 | 0 |
_aMarketing stripped bare : _ban insider's guide to the secret rules / _cPatrick Forsyth |
| 260 |
_aLondon : _bKogan Page, _c2003. |
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| 300 |
_axvi, 156 p. ; _c24 cm. |
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| 505 | _aMarketing in context -- No customer can be worse than no customer -- Sex -- A bridge over troubled water -- The company -- The market -- Competition and other difficulties -- Spotting opportunities -- Creating the right mixture -- The marketing plan -- Planning the attack -- May I ask you a few questions? -- A finger in the wind -- Something old, something new -- A trial run -- The promotion mix -- Blowing your own trumpet -- Everyone has an image -- A puss of publicists -- Rattling a stick -- 2p off etc -- Good relations -- Think of a number -- Selling and sales management -- The second oldest profession -- Buyers are a tough lot -- Not just bigger, different -- If all else fails... -- Directing the storm troopers -- The swindle sheet -- Thank you for your support -- Distribution -- To market, to market -- Something in store -- Putting on a show -- Can I help you? -- Export or die -- Who sold you this then? --'Electronic' marketing -- Better, faster, different -- Impact across the board -- Electronic marketing -- Going electronic -- Ever more possibilities (and complications) -- The future -- Markets -- Today the world -- Technology rules (regardless) -- Taking marketing forward -- Desperation -- Competition -- Will you make a successful marketer? | ||
| 650 | 0 |
_aMarketing _960389 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy038/2003002585.html |
| 907 |
_a.b13447488 _b2021-05-28 _c2019-11-12 |
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| 991 | _aJabatan Pemasaran | ||
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