| 000 | 01127nam a22003014a 4500 | ||
|---|---|---|---|
| 005 | 20250914134158.0 | ||
| 008 | 040803s2004 xxua b 001 0 eng | ||
| 010 | _a2003-063055 | ||
| 020 |
_a0743249380 _cRM112.56 |
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| 039 | 9 |
_a200409031205 _bhamka _c200408181441 _dhamzah _c200408031748 _dzarina _y08-03-2004 _zzarina |
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| 090 | _aHD69.B7A2154 | ||
| 090 | _aHD69 | ||
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aBrand portfolio strategy : _bcreating relevance, differentiation, energy, leverage, and clarity / _cDavid A. Aaker. |
| 260 |
_aNew York : _bFree Press, _c2004. |
||
| 300 |
_axviii, 348 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [323]-327) and index. | ||
| 650 | 0 |
_aBrand name products _xPlanning. |
|
| 650 | 0 |
_aBrand name products _xMarketing. |
|
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBrand name products _xValuation _xManagement. |
|
| 907 |
_a.b13414069 _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHD69.B7A2154 |
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| 914 | _avtls003293215 | ||
| 991 | _aJabatan Pemasaran | ||
| 998 |
_at _b2004-03-08 _cm _da _feng _gxxu _y0 _z.b13414069 |
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| 999 |
_c340691 _d340691 |
||