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090 _aHD69.B7N67 2004 tesis
090 _aHD69
100 0 _aNorjaya Mohd. Yasin
_954702
245 1 0 _aMarketing and non-marketing mix factors and brand equity :
_bthe case of Malaysian household electrical appliances /
_cby Norjaya bt. Mohd. Yasin
260 _aPulau Pinang :
_bUniversiti Sains Malaysia,
_c2004
300 _ax, 413 p. :
_bill. ;
_c30 cm.
502 _aThesis (Ph.D) - Universiti Sains Malaysia, 2004
504 _aReferences : p. 307-328
610 2 _aUniversiti Sains Malaysia
_xDissertations
650 0 _aDissertations, Academic
_zMalaysia
_962866
650 0 _aBrand name products
_xValuation
_zMalaysia
_xManagement
_963725
650 0 _aIntangible property
_xValuation
_zMalaysia
_xManagement
907 _a.b13404507
_b2021-05-28
_c2019-11-12
942 _c3
_n0
_kHD69.B7N67 2004 tesis
914 _avtls003292212
990 _anmk /sbs
991 _aKoleksi Arkib
991 _aFakulti Ekonomi dan Perniagaan
998 _at
_b2004-02-07
_cm
_dx
_feng
_gmy
_y0
_z.b13404507
999 _c339750
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