000			01267nam a2200325 a 4500
005			20250914134036.0
008			040623s2003 si a i 001 0 eng
020			_a0470820578 _cRM119.80
039		9	_a200407161238 _bhamka _c200407081156 _dhamzah _c200406231140 _dzarina _y06-23-2004 _zzarina
043			_aa------
090			_aHF5415.123.B534
090			_aHF5415.123
100	1		_aBlair, Mark
245	1	4	_aThe 360 degree brand in Asia : _bcreating more effective marketing communications / _cby Mark Blair, Richard Armstrong, Mike Murphy
260			_aSingapore : _bJohn Wiley & Sons (Asia), _c2003.
300			_axvi, 215 p. : _bill. ; _c24 cm.
500			_aIncludes index
650		0	_aCommunication in marketing _zAsia
650		0	_aBrand name products _zAsia _xMarketing
700	1		_aArmstrong, Richard
700	1		_aMurphy, Mike
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley039/2003268929.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley032/2003268929.html
907			_a.b13397011 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.123.B534
914			_avtls003291432
991			_aJabatan Pemasaran
998			_at _b2004-10-06 _cm _da _feng _gsi _y0 _z.b13397011
999			_c339012 _d339012