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| 008 | 040611s2004 xxka 001 0 eng | ||
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| 090 | _aHF5415.123.D46 2004 | ||
| 090 | _aHF5415.123 | ||
| 100 | 1 | _aDe Pelsmacker, Patrick | |
| 245 | 1 | 0 |
_aMarketing communications : _ba European perspective / _cPatrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow : _bPrentice Hall, _c2004 |
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| 300 |
_axv, 578 p. : _bill. ; _c25 cm. |
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| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 | _aGeuens, Maggie | |
| 700 | 1 | _aBergh, Joeri Van den | |
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_a.b13392074 _b2021-05-28 _c2019-11-12 |
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_c01 _n0 _kHF5415.123.D46 2004 |
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| 990 | _arbm/nms | ||
| 991 | _aJabatan Pemasaran | ||
| 991 | _aProgeam Pengurusan/Pemasaran/Perniagaan Antarabangsa | ||
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_at _b2004-11-06 _cm _da _feng _gxxk _y0 _z.b13392074 |
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