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| 090 | _aHF5415.127.H66 2004 | ||
| 090 | _aHF5415.127 | ||
| 100 | 1 | _aHooley, Graham J. | |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, John A. Saunders, Nigel F. Piercy |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow, England : _bFinancial Times/Prentice Hall, _c2004 |
||
| 300 |
_axxiv,622 p. : _bill. ; 23 cm. |
||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 | _aTarget marketing | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 |
_aSaunders, John A., _d1946- |
|
| 700 | 1 |
_aPiercy, Nigel _945868 |
|
| 907 |
_a.b13391793 _b2021-05-28 _c2019-11-12 |
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_c01 _n0 _kHF5415.127.H66 2004 |
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| 991 | _aJabatan Pemasaran | ||
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